11 Reasons why business communication is critical to your company’s success

Effective business communication allows both internal and external stakeholders of a business to work together efficiently. Companies that have effective business communication see higher workplace productivity. According to a study by Blue Source, productivity goes up by 25% in businesses with connected and engaged personnel. Employees are able to work better both individually and, in a group, when good communication tools and practices are followed.

While ineffective or poor communication results in misunderstandings, confrontations, disagreements, wasted time and low productivity; effective business communication in companies has a positive impact on the overall business, like reduced stress, lower employee turnover, increased productivity, higher customer retention, consistent deliveries of projects on time and improved work-life balance.

Clariti is a free cloud-based application that promotes effective business communication by combining multiple communication like email, chat, document sharing, voice calling, and social feeds into one single application. Clariti automatically connects all related information in ways that are meaningful to you. This preserves context that is otherwise lost when the related conversations are stored in silos.

Here are eleven ways how business communication plays a critical role in the success of your company and how Clariti can help:

1. Eliminate communication silos

Many organizations use multiple apps for their team communications. This creates communication silos and a significant amount of team members time is spent searching for information rather than doing productive work. Given the level of information being generated on a daily basis, this is highly inefficient. A survey points out that almost 20% of the business time — the equivalent of one day per working week — is wasted by employees searching for information to do their job. Using a proven business communication tool like Clariti will eliminate this issue.

How Clariti helps to eliminate communication silos

A modern intelligent tool like Clariti uses the concept of “TopicFolders” to store all the related information in one place based on some context. The information can be in the form of an email, a chat, a shared document or even a social feed. This information can be easily retrieved and acted upon when needed. With TopicFolders, organizing and finding data becomes much easier and less complicated. By simplifying the ability to store and retrieve any information when needed, TopicFolders speed up the decision-making process and team productivity.

2. Easily see the big picture

When the information is on different systems, you may spend a lot of your time toggling between multiple windows looking for the information. If you want to refer to a specific conversation or files, you will have to search in multiple places and remember all the information in memory to visualize the big picture. This wastes employees’ time and drains productivity.

How Clariti helps to easily see the big picture

When you use Clariti, it automatically keeps all related communications including emails, chats, calendar events, to-dos, and calls connected as if it is one conversation. There is no need to shift between many apps and there is no need to stress trying to remember all the connected conversations in memory. Clariti eliminates the need to search across many apps looking for information and makes it very easy to see the big picture without any effort.

3. Enable access for remote workers

Organizations require SaaS solutions that are built for and housed in the cloud rather than on-premises ecosystems so that their remote workers can access the tools they would typically use in the office via web browsers.

How Clariti helps to enable access for remote workers

Clariti is a web-based application that can be accessed from anywhere. All you need is an internet connection. You can sign up with your email id, and invite your colleagues and friends to also use Clariti. Since Clariti is cloud-based, no installation or download is required.

4. Improve communication between departments

Successful interdepartmental communication helps in effective decision-making and problem-solving. Effective interdepartmental communication also opens doors for new learning opportunities and knowledge sharing. A Forbes study reveals that companies that promoted collaborative working were 5 times as likely to be high performing.

5. Encourage bottom-up communication

Employees should be made to feel comfortable approaching the boss. If employees have apprehensions, the top management may not come to know about a crucial issue or problems that may affect project timelines and productivity. Encouraging and building effective bottom-up communication is a great way to motivate employees’ participation and engagement within the organization.

6. Improve work culture

Effective business communication paves way for better company culture, a healthier work environment, employee motivation, and satisfaction. On the contrary, organizations that neglect business communication suffer from low engagement, high employee turnover, and poor customer satisfaction.

7. Share goals and vision

Setting up a vision and goals for your company alone is not enough to achieve success. All stakeholders must be well-informed about the goals and vision and work towards them. Effective business communication ensures that all employees are aware of the goals and vision of the company and their roles and responsibilities to achieve them. Effective business communication makes sure that all stakeholders are on the same page.

8. Build engaged teams

According to the most recent Gallup State of the American Workplace report, just 33% of US employees are engaged at work. The remaining 67% are either disengaged from their jobs or actively disengaged — meaning they are a negative influence on those around them. Effective business communication ensures that each employee’s ideas are valued and opinions are respected. This incentivizes them to contribute more. As a result, companies see higher employee engagement and productivity.

9. Better engagement with customers

The cost of poor customer communication to businesses is estimated at $4 billion annually in the US alone. Effective communication is the real secret to effective customer service. Companies must make sure that their employees have access to all the tools they need to engage with customers continuously.

Communication has no meaning without context. The hardest thing about communicating effectively is knowing how to “set the context”. This is especially true when companies connect with customers via multiple channels — such as email, social media, chat, etc. Managing this multi-channel communication ineffectively often leads to miscommunication and confusion.

How Clariti helps to improve engagement with customers

Using Clariti, you can seamlessly connect related interactions from different communication channels such as email, chat, documents on cloud storage and social feeds into TopicFolder. That too, Clariti can do it automatically in real-time without your active intervention. For instance, when you receive an email, you can immediately start chatting from the email and the recipient will understand the context that you are talking about — without you having to forward the email! Later, you can save both the email and related chat in a TopicFolder preserving context for later referral. This makes communication with customers fast and error-free increasing customer satisfaction.

10. Create transparent workplace

Retaining talented employees should be the top priority for organizations. In the United States, 27% of employees voluntarily left their jobs in 2018 as they did’t trust their organizations. Building trust should be the top priority for businesses and effective business communication will help achieve that.

11. Tackle email overload

Emails are an essential part of business, and you cannot get rid of them. In 2020, approximately 306 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 376 billion daily e-mails in 2025. Slack, a chat application for teams famously claimed that they were an “email killer” but quickly realized that they could not get rid of emails. To get around this problem they introduced integrations to bring emails in chat channels, but this is only a one-way conversation and emails cannot be replied without going out of the chat application.

How Clariti naturally integrates emails in communication flow

Clariti is a unified business collaboration tool that naturally supports emails and chats, besides other communication forms such as shared documents and voice calls. While Clariti embraces emails it also effectively reduces needless emails through powerful features like instant share and chat from email. Using instant share, you can instantly share email, images, social feed and other work artifacts with other Clariti users without forwarding them. This removes unnecessary duplication and email chains. Chat from email feature lets you collaborate with multiple stakeholders without needing to forward emails or copy/paste their contents in chats. Within the first two months of using Clariti, you will have 60% fewer emails in your inbox.

Get started

Irrespective of the nature of business or industry, effective business communication will continue to be a key indicator of company’s performance. Click here to learn more about Clariti and how it can help you to boost business productivity through effective business communication.



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Clariti is a business productivity web app that brings your emails, chats, call, to-dos, & shared documents… in one app.