7 Reasons why team communication is important for small businesses

5 min readJan 17, 2022

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In the age of email messaging, cell phones, and all of the other ways we can now interact with others; team communication within a small business seems like it should be better than it’s ever been. However, we often find that when effective communication is not made a priority, both large and small businesses start to crumble at the foundation.

In this article, we will review 7 reasons why team communication is essential for keeping your small business profitable, your employees happy, and your customers coming back again and again.

1. To keep everyone on the same page

When your team communication is working as it should within your small business, every employee knows what to expect, enabling them to plan and respond accordingly as things develop throughout the day. If, on the other hand, the messaging from management is unclear, no one is sure if a task has been completed or not, and only certain employees have an idea of what the status is of a project at any given time, it is very difficult to run a successful company.

Your messaging needs to be clear so that your employees understand what is expected of them and their coworkers. This confusion can lead to frustration and dissatisfaction among all those involved with your company.

2. To relay employee needs to management

If an employee is unhappy, it can often be difficult to relay this information to management. After all, it’s intimidating to bring concerns to a superior and this is especially true if there isn’t a good standard of team communication already in place. With effective team communication, employees feel more comfortable talking to management about issues they are having at work, which can in turn lead to improved employee retention and productivity.

At the end of the day, it’s important to remember that every worker within a company has individual likes, dislikes, and work styles that should be respected and addressed by management.

3. To improve customer experience

We’ve all had the experience of walking into a store or business and wondering how they are still open: employees at the front desk are unable to answer any customer questions, orders have been lost, and these poor workers have to email or call multiple different colleagues to get a satisfactory answer about anything. The problems in such businesses boil down to one ultimate issue: ineffective team communication. The fix for these issues is simple: these companies need to create an environment where transparent communication is encouraged. Employees need to feel comfortable with the basic processes of the business and there should be clear protocols on how to answer common customer questions.

While some customers are more patient and understanding than others, one bad experience can often turn these individuals away forever. You may not be able to control everything that happens within your business, but improving your team communication can certainly make triaging customer issues an easier process.

4. To increase employee satisfaction

Your employees greatly benefit from having an effective team communication plan. It can be incredibly frustrating to work in a team where work is being done twice, tasks are not being addressed at all, and team communication is generally poor. Workers’ needs are generally simple: they want to know what needs to be done, in what time period, and how to communicate to ensure that everything is progressing as expected. Whether your small business prefers to use email messaging or other means of communication, all that matters is that the information is clear.

Happy, efficient employees are the most important part of your company. These are the people who are going to carry out the tasks necessary to ensure that your small business remains profitable in an increasingly competitive world.

5. To improve collaboration

The quote by Helen Keller: “Alone we can do so little; together we can do so much”, rings especially true in the context of a small business environment. Team communication leads to easier and more effective collaboration, resulting in a better final product. When one person is working on a portion of a project by themselves with no collaboration, it’s undeniable that they will get less done in a given time period than they would when collaborating with a team.

For example: if you employ two workers within your company who perform the same task and due to your ineffective communication, only one of them is being assigned most of the work while the other has almost none, the overall project will take longer to complete. If, however, these two employees communicate effectively with both their team leader and with each other, the problem will be nipped in the bud before it even starts by dividing the work evenly.

6. To eliminate unnecessary email

Email messaging is one of the greatest communication tools we have developed, but also one of the most irritating. Throughout the work day, a single employee can literally receive hundreds of emails. Some of these are important and need to be responded to, while others are redundant and it would have been better if they were never sent at all. If your team communication is clear and understood by everyone involved in the company, you can eliminate at least a few of these extra email notifications that fill your employees’ inboxes throughout the day.

Besides internal company emails, your employees will also be better able to handle email communication from customers. This decrease in internal company emails allows for more time to more effectively take care of customer needs.

7. To unify all team communication

For effective business communication, you need a unified communication system that can combine all your team communication from emails, chats, calls, documents in cloud storage, and to-dos in one app and organize them based on topic or context. So, whenever you want to refer to any conversation or file, you should be able to retrieve it in a few seconds.

Clariti has it all

Clariti combines all your communication including email, chat, calls, documents on cloud storage, and to-do in one app and links all related information in a TopicFolder. For every context, a new thread is created and all the relevant information is linked and stored automatically. TopicFolder not only makes communication faster, it also eliminates the need to search for any information and the stress that comes with it.

Clariti is ideal for small and medium businesses to boost team communication, collaboration and drive productivity. It is securely hosted on Amazon Web Services, providing total reliability, 100% uptime, and trusted security of all your workday data. Clariti a free cloud-based tool that can be accessed from anywhere with a browser and internet connection. Clariti is free and easy to use and it doesn’t require any training. Small businesses may find it extremely convenient to own and use Clariti. Sign up today and see what difference it can make to your business.