Did you know that Amazon was almost named Cadabra? CEO Jeff Bezos wanted to make a play on the word “abracadabra.” However, his lawyer misheard the name and thought he said “cadaver”. Needless to say, the name was quickly changed to Amazon. This was well-thought-out on Bezos’ part. He believed the name represented the multitude of books that would be sold.
Now, Amazon’s name alone isn’t the reason for its wild success, but it definitely doesn’t hurt. A company can capture a customer’s attention with a catchy name that represents its mission. Company names serve as the main point of branding, and in order to create a positive well-known brand, you must have a cool name. We kept these branding goals in mind when trying to find a good name for Clariti.
Here’s a quick review of our answers:
We knew the importance of thinking through our company name instead of blindly naming it something catchy. So, we asked ourselves some critical questions. What is our mission? What do we do? What is our goal? These questions ultimately led us to decide on Clariti.
-Our mission is to bring context to business communication.
-Clariti works to increase the ease of collaborating and organizing by keeping all forms of messaging in one place.
-Our goal has been and is to make our users’ lives less stressful by bringing users, well, clarity!
We then took keywords from these answers and started to play around with the words. Context, collaboration, less stress were all terms we focused on and tried to mold into a product name. These terms brought many names to the table. Instamynd, Contextli, and even Cerenity were all discussed, but something felt off.
We had answered key questions and our thoughts were on the right track, but the name still wasn’t clicking yet. The thing was, although we knew our mission, we hadn’t yet found our brand voice. Branding isn’t just about the name, but the persona behind the name, and how could we find the perfect name without a persona?
It was time to ask even more questions. How can we introduce our product to our audience for them to understand the use? How can we make our brand relatable? If our product had a personality, what would it be?
Answering these questions led us to decide on a brand voice that is made up of an inspiring persona, a direct and honest tone, simple language, and a motivating purpose. It took a lot of discussions, tweaking, and reflecting on the company’s values, but Clariti was finally born.
Clariti, based on the word “Clarity” is exactly what our product strives to provide to our users. This word is inspiring, honest, and simple- all traits that the Clariti brand possesses. It’s easy to think of a catchy name for a brand, but much more rewarding to formulate a name that means something. Clariti stands behind the promise that the word clarity delivers.
How did you come up with the name for your product/business? Share with us below! For more about the importance of branding check out our blog, “What’s in a (product) name? Everything!”
