Perception Is Key. Here’s How To Make A Good Professional Impression

1. Skipping email salutations and sign-offs

A salutation is the opening line of an email and it is so important. It sets the tone of the email and shapes the recipient’s perception of us. Be sure that you greet the recipient with the appropriate salutation. You wouldn’t want to start of the email on the wrong note. Try to think about your relationship with the person you are greeting, how would you communicate in person?

2. Irrelevant or bad subject lines

Emails with poor subject lines have very low open rates. You are most likely to get a reply to an email if the subject line relates to the topic in the body of the email. If you want your email to be opened and read by the recipients (of course you do, or else why would you send it?), you must include a related subject line that grabs the reader’s attention.

3. Poor Grammar

When emailing you are unable to use anything other than words to convey a message and imprint an impression on the recipient. No one wants to be perceived incorrectly or not taken seriously, but those with grammatical errors are less likely to be perceived to be reliable, smart, or honest. Make spell check your best friend.

4. Lengthy Paragraphs

“If you can’t write your idea on the back of my calling card, you don’t have a clear idea,” – Director David Belasco

The purpose of emails is to communicate quickly and easily! We should keep our email paragraphs concise and to the point. Avoid bulky text paragraphs to keep emails clear and easily understood.

5. Not proofreading before hitting the send button

Do not forget to proofread emails before sending them off. Spelling mistakes, poor grammar, and misuse of punctuation can negatively influence recipients and make you look unprofessional.

6. Not following company policies

Every email leaves a trail. Once emails are sent, they do not vanish so do not write any email that can be hurtful to you or others. Always follow your company policies in professional emails.

7. Misuse of “To”, “Cc” or “Bcc”

8. Adding the Email Address First

You do not want to send an email accidentally before you even finish writing!

We hope our tips of what NOT to do will help your writing!

Happy emailing everyone



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