The “Dark” Truth of Business Communication

3 min readApr 2, 2021


Inspiration strikes in the most unlikely of places. So, as I’m sitting up late on a Saturday night binging on the latest Netflix craze “Dark”, I hear the words jumping at me from the TV screen:

Our thinking is shaped by dualism

Entrance, exit. Black, white. Good, evil.

Everything appears as opposite pairs.

But that’s wrong.

Have you heard of the triquetra?

The trinity knot.

Nothing is complete without a third dimension.

There isn’t only up and down. There is a center too.

Sic Mundus Creatus Est.

And it’s at that precise moment, I think to myself that dualism stares us in our faces every single day at work. Chat or Email?

Replace email | Use chat instead | Start Free Trial!

But that’s a false choice. There are businesses presenting this almost impossible choice to consumers — ditch your email-only universe and take the plunge into the chat-only world. But like much else in life, most choices are not black or white, but lie in the grays.

Maybe there is a third dimension? And then it dawns on me, that Clariti is that third dimension.

Bridging the Chat and Email Worlds

People no longer need to grapple with dualities at work and pick between the past (Email) and the future (Chat) of communication. Email has been ubiquitous for many years now and a cornerstone of business communication. But Chat is the future. Love it or hate it. You can’t ignore it. Chat is quick. Chat is instantaneous. Chat is designed for the generation growing up on a generous dose of instant gratification.

Free Business Productivity App | Try now, It’s free!

Clariti is the incarnation of the Einstein-Rosen bridge connecting disparate points in space-time. In the business communication world, that would be Email and Chat.

Clariti is here to bridge your transition from emails to chats. In Clariti, both email and chat can coexist. We do not ask you to give up on your past to take the plunge to the future. There is another place in the universe — straight down the middle. It’s called the present.

Clariti is the Present…and the Future!

With Clariti, emails and chat coexist in the same universe. You enjoy the benefits of both worlds. You can continue emailing when you think you need that asynchronous communication to provide that extra level of stop-think-reply. But then, you can also chat and make decisions faster when instantaneous chat seems most prudent and the fastest way to resolve things.

Best Communication software | Powered by AI | Get started for free!

Just as Jonas moves through space-time and the dark caves in “Dark”, you can do the same with Clariti. Clariti binds both worlds by allowing you to chat from emails or email from chats…seamlessly. Yes, Clariti is the true Einstein-Rosen bridge of modern communication bridging the way you communicate within your team and outside your company. Clariti IS the present…and the future!

So, next time when you are on a break from binging on Netflix or whatever it is you typically do on a Saturday night, take a moment to check Clariti out. Its free. No strings attached. Maybe you’ll like it. Maybe you won’t. At least you’ll come out of this experience richer knowing there’s a whole new world out there where businesses still create products without offering consumers like yourself false choices. We didn’t create technology to have you change the way you work. We created technology to fit the way you work.

Best Free communication tool | Ideal for small businesses Sign up now!

And always remember…

Nothing is complete without a third dimension.

There isn’t only up and down. There is a center too.

Sic Mundus Creatus Est.




Clariti is a business productivity web app that brings your emails, chats, call, to-dos, & shared documents… in one app.